Outdoor advertising is a terrific advertising and marketing medium for business owners are trying to reach potential customers who are in their car. Outdoor advertising has traditionally been used as a branding tool, but with the somewhat recent addition of digital billboards, outdoor advertisers are using the power of the medium to create more timely messaging. When using digital, the customer also has the ability to target their message to different parts of the city depending where their locations are.

Another benefit of the digital sigange is the the production cost is eliminated. The creative process can be done by Social Magnet Marketing with desktop software and put into the roation almost immediately. The cost of digital also can be cheaper since you are generally sharing the advertising space with other advertisers.

One of the downsides of digital is that you share the location with other advertisers and you will miss potential customers when your message is not on the billboard.

Below are some examples of outdoor advertising that has been created by Social Magnet's Fred Pandrok.

* Are you too overwhelmed working in your business and not on your business?
* Don't have time to develop a comprehensive marketing program that will help increase sales?
* Even if you did have the time to develop the plan, now you don't have enough time or expertise to execute your plan?
* Feel like your head is spinning with too much technology talk?

Social Magnet Marketing can help you answer YOUR marketing challenges.
Social Magnet Marketing by definition is a company that helps create relationships with a body of potential buyers through forming connections and relationships on a personal level.

That is formal way of saying, we help create a marketing platform and strategy for small businesses to connect with their customers with a combination of traditional marketing techniques mixed with an integrated relationship approach.

so·cial
–adjective
1.     pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
2.     seeking or enjoying the companionship of others; friendly; sociable; gregarious.
3.     of, pertaining to, connected with, or suited to polite or fashionable society: a social event.
4.     living or disposed to live in companionship with others or in a community, rather than in isolation: People are social beings.
5.     pertaining to or advocating socialism.

mag·net
–noun
1.     a thing or person that attracts: The park was a magnet for families and their dogs.

mar·ket
–noun
1.     a body of existing or potential buyers for specific goods or services: the health-food market.

Social Magnet Marketing is able to help you design and deliver a direct mail campaign for 100 or 100,000 pieces. Our experience and relationship with direct mail list providers and experienced research specialist allows us to clearly define a clients target and then use the most effective strategy in reaching those prospects and ultimately delivering results.

By using lifestyle segmentation, we are able to help our clients define a comprehensive understanding of who live where and what those households are like. We then use the custom designed information and insights obtained through our research to deliver an effective and efficient marketing plan to the customer’s project.

In addition to traditional direct mail, Social Magnet Marketing has also work on photobook projects designed for high-end direct mail marketing applications. Click here to see some examples.

Below are some examples of direct mail projects managed by Fred Pandrok in the past several years including his time with Sandusy Radio.